Products > Effective Publicity/Public Relations
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Effective Publicity/Public Relations
(3-Ring Binder)
This binder is designed to provide the necessary information to allow you to create your own public relations campaign or to enable you to work knowledgeably with a public relations person in your own area. It includes the following sections:
What You Need to Know About Publicity
The Terminology of Publicity
Developing an Effective Media Kit
Publicity Photos for Your Practice
Media Releases - What Are They?
Constructing a Dental Practice Media Release
Your Newsworthy Press Release
Finding an Ideal Publicist for Your Practice
Your Publicist's Fees - What to Expect
Locating and Choosing Your Publicist Candidates
A Publicist for Your Practice - Getting Ready to Interview
Interviewing Your Publicist Candidates
The Contract with Your Publicist
Working Together with Your Publicist
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